How to Use SourceMogul for Fast Product Sourcing

Setting Up Your Filters and Preferences

Before diving into searches, it’s critical to customize SourceMogul to match your business strategy. This saves time, reduces data overload, and increases your chances of finding high-quality leads. Start by adjusting the following:

Target Marketplaces: Choose between Amazon US and UK marketplaces.

Retailers: Select from SourceMogul’s supported retail stores. You can also exclude retailers that consistently yield low-margin or restricted products.

ROI, Profit, and Sales Rank Thresholds: Set minimum values to filter out low-margin or slow-moving products.

ASIN and Brand Restrictions: Exclude items you’re restricted from selling, including gated brands or specific categories.

Product Availability: Ensure that the products you source are actually in stock and available in sufficient quantities.

Once your filters are set, save them for quick reuse. You can create multiple profiles to match different sourcing goals, like high-volume wholesale, Q4 seasonal flips, or fast-turnover grocery items.

Interpreting the Data: ROI, Profit, Rank, and More

After initiating a search, SourceMogul presents a detailed table of potential deals. Understanding how to read and interpret this data is essential to spotting winning products:

ROI (%): This percentage shows your expected return after subtracting costs. A higher ROI usually means better profit, but make sure it aligns with actual sales demand.

Profit (£/$): The estimated dollar value you earn per unit sold after all Amazon fees.

Sales Rank: This is a critical indicator of how fast a product is selling. A low rank typically means high demand.

Buy Box Price: Indicates the price held by the current seller in Amazon’s Buy Box. Competing near this price is often necessary to win the sale.

Stock and Availability: SourceMogul shows how many units are in stock at the retailer. Items with limited stock may require fast action.

Ratings and Reviews: While not always displayed, product reviews help assess potential returns and customer satisfaction.

Use the sorting and filtering options to organize deals by ROI, profit, or rank. Hover over fields to see trend data and access quick insights, like historical pricing and ranking fluctuations.

Integrating with Keepa and Amazon for Deeper Validation

SourceMogul shines when combined with tools like Keepa and Amazon Seller Central. These integrations help confirm the viability of each deal:

Keepa Integration: One-click access to Keepa graphs lets you review pricing history, sales rank trends, Buy Box fluctuations, and stock movement.

Amazon Listing View: Jump directly to the Amazon product page to inspect reviews, ASIN details, and competitor listings.

Eligibility Check: Ensure you’re ungated to sell the item by checking directly in Seller Central or using sourcing software like SellerAmp.

Verifying each deal with Keepa and Amazon ensures you’re not buying into misleading data or outdated opportunities. This extra layer of validation is especially important when sourcing higher-ticket or seasonal items.

Saving and Exporting Deals for Follow-Up

Finding a good deal is only the beginning. SourceMogul makes it easy to organize, track, and export deals for future use:

Save Deals: Add promising finds to your wishlists so you can revisit them later. This is especially helpful when you’re comparing multiple options or sourcing in batches.

Export to Spreadsheet: Download selected deals into Excel or Google Sheets to analyze, compare, or share with sourcing partners or VAs.

This organization is crucial for tracking your sourcing success rate, managing inventory decisions, and improving your sourcing ROI over the long term.

Daily Routines to Maximize Value and Efficiency

To unlock SourceMogul’s full potential, make it part of your daily sourcing routine. Top sellers treat product research like a consistent business task:

Start Each Morning with Fresh Searches: Deals change rapidly, especially on clearance or seasonal items. Running fresh searches daily ensures you’re catching new opportunities first.

Review Yesterday’s Saves: Recheck saved deals to see if pricing or availability has changed.

Rotate Your Filter Sets: Regularly update your thresholds and retailer lists to match evolving trends or buying goals.

Track Results Weekly: Use spreadsheets or analytics tools to evaluate which types of deals are performing best.

Spending just 30–60 minutes daily on SourceMogul can lead to a consistent pipeline of profitable products and reduce the guesswork in your sourcing strategy.

Final Thoughts

SourceMogul is more than just a deal-finding tool—it’s a full-service platform that empowers online arbitrage sellers to work smarter, not harder. By mastering its filters, understanding its data, leveraging external integrations, and following a disciplined routine, you can significantly increase your sourcing efficiency and profitability. As online retail continues to grow and competition intensifies, using tools like SourceMogul is no longer optional—it’s essential.

With a commitment to daily use and a clear strategy, SourceMogul can help you discover hidden opportunities, scale your business faster, and maintain a sustainable edge in the world of Amazon arbitrage.