What are the Best Products to Start Selling on Amazon?

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Amazon is one of the largest e-commerce platforms in the world. It offers a wide variety of products from various categories, making it an ideal platform for sellers to start their business. With Amazon’s vast customer base and simple selling process, there is no better time than now to get started on Amazon.

What are the Best Products to Start Selling on Amazon?

However, when starting out, it can be difficult to decide which products to sell. The key to success on Amazon is to find products that are popular, have low competition and good margins. You should also consider your target audience and research current trends in order to maximize your profits.

To help you get started, let’s first dive into the advantages of selling on Amazon this 2023:


Advantages of Selling on Amazon 2023


Amazon is one of the top e-commerce platforms in the world, which means that it provides sellers with a wide range of benefits. In 2022, Amazon was the world’s leading e-commerce platform. It had over 2 million active sellers and over 310 million active customer accounts. According to Statista, Amazon generated a staggering $386 billion in revenue in 2022, making it one of the largest companies by market capitalization across the globe. By 2022, Amazon had more than 570 thousand employees worldwide and operated more than 300 fulfillment centers around the world.

Amazon also grew quickly in its international markets. In Asia alone, Amazon had sales of $17 billion in China, India and Japan combined – amounting to about 4% of its total revenue that year. In Europe, Amazon recorded sales of $47 billion from countries such as France, Germany, Italy and Spain- accounting for 12% of its global revenues.

Amazon stats 2022

Amazon achieved impressive results in terms of user growth as well. In 2022, there were over 310 million active customer accounts on the platform and these customers made 753 million visits to the website each month- an increase of 30% compared to 2021 figures. Furthermore, an average purchase on Amazon totaled around $50 while app users spent an average of 6 minutes actively browsing within their shopping app daily.

Here are some of the advantages you can expect when selling on Amazon 2023:

• Access to a massive customer base – With more than 200 million active users worldwide, Amazon offers access to one of the largest customer bases in the world. This gives sellers invaluable exposure and helps them reach potential customers quickly.

• Easy-to-use selling platform – Amazon’s user-friendly selling platform enables even inexperienced sellers to get started quickly and easily. With the help of Amazon’s tools, sellers can customize their store, manage inventory and process orders efficiently.

• Low selling fees – Compared to other e-commerce platforms, Amazon offers one of the lowest selling fees on the market. This helps sellers maximize their profits and minimize overhead costs.

• Multiple delivery options – Amazon provides an array of delivery options for sellers, including Prime shipping and Fulfillment by Amazon (FBA). This helps sellers get their products to customers quickly and efficiently.

• Useful analytics tools – With the help of powerful analytics tools, sellers can track sales data in real time. This allows them to make informed decisions and optimize their performance on Amazon.

Now that you know the advantages of selling on Amazon 2023, let’s look at some of the best products to start selling on Amazon:


Best Selling Products on Amazon

When it comes to selling products on Amazon, one of the most important things to consider is what type of product will be a hit with customers. Amazon is constantly changing, so you need to stay up-to-date on the latest trends if you want to make sure your products are successful.

There are many ways to research the best selling products on Amazon, such as searching for top-reviewed items and reading customer reviews. It’s also important to look into emerging trends in order to identify potential opportunities for success.

Some products are consistently popular on Amazon, such as books, electronics and apparel. Here are some of the best selling products on Amazon:


One of the most popular categories on Amazon is electronics. This includes everything from televisions and speakers to cameras and wearables. These products generally have a high markup and are some of the best selling items on Amazon. Furthermore, as technology advances, new electronic gadgets like drones and VR headsets also become popular among sellers.


Book purchases are one of the most popular activities among Amazon customers. Whether it’s a bestseller or an obscure title, books have always been a staple of Amazon’s catalog. As such, selling books can be incredibly profitable for sellers as they don’t take up much storage space and offer high margins.


Kids toys are a popular item on Amazon as they are generally affordable and make great gifts for birthdays and other occasions. There is no shortage of toy brands available on the platform, ranging from educational toys to action figures and dolls. Many sellers find success selling new and used toys on Amazon since prices vary greatly based on condition and availability.

Clothing & Home Goods

Clothing has always been a strong category for Amazon, with thousands of different styles ranging from formalwear to casual wear. Additionally, clothing items usually have high margins which makes them profitable for sellers even after accounting for delivery costs and fees. Home goods, such as kitchen appliances and decor, are also popular on Amazon.


Selling on Amazon 2023


selling on Amazon

Selling on Amazon can be incredibly profitable for sellers who have found success in other e-commerce platforms. With the help of Amazon’s tools and low fees, sellers can maximize their profits while providing customers with a convenient shopping experience. Whether you are selling books, electronics, toys or home goods, Amazon has something to offer everyone.

It’s better to start with finding the niche that fits you and start selling on Amazon. The best way to get started is by researching the different categories of products, understanding their pricing and availability, and finding a wholesaler or manufacturer that can provide quality goods at competitive prices. Once these steps are taken care of, analyze the best Amazon business model for you and your products. Research the market and trends to identify product demand and study how customers react to different types of items.

If you want to learn more ways to find the right niche to sell on Amazon, check out our Ways to Find Profitable Niches to Sell on Amazon guide for more information.

There are also tools that can help you find the best selling products on Amazon 2023 and make sure you are making the right sales decisions;


Using SourceMogul for Online Arbitrage

SourceMogul makes finding deals easy by identifying profitable opportunities much faster, meaning you get to make more money than the competition.

SourceMogul gathers products and pricing information in a number of ways – either by scanning the internet 24/7 for deals, by analyzing data lists that you upload (e.g. wholesale lists), or by scanning websites in real-time using our browser extension. It then shows the profitability of the products by comparing it side-by-side with the exact same item on Amazon. This can save you a lot of time and money!

SourceMogul also includes all of the tools you need to properly analyze the potential of any products discovered so that you can avoid any costly mistakes.

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